Self-initiated project
Bespoq: website concept for an interior contractor
How the website of a premium interior fit-out contractor in Warsaw could sell. I made this concept on my own initiative; Bespoq didn’t commission or approve it.
- Sector
- Interior fit-out contractor, Warsaw
- My role
- Concept, content architecture, visual direction, design and code
- What it shows
- A premium service shown through material and detail, with no stock photos
A build service isn’t shown like an inspiration catalogue
Bespoq is a general contractor that builds interiors from existing designs. So the starting point was a site about precise execution, for an investor with a finished design and an architect looking for a partner to build it.
Material became the interface
Instead of building the direction on interior photography, I built it from texture, joints and samples. The sample board has nine original samples: six lead to documented projects and three are clearly marked as generic.
I made the material studies for this concept. They are not Bespoq’s work or projects.
The process has sign-off gates
The material sample is approved before purchase and the joinery sample before installation. On the site these moments aren’t an add-on to the process. They show where the investor or architect makes a decision.
I created the visual direction, the content architecture, the sample board, the process description and a responsive concept of the site. It suits a contractor, whose strength is control over material and execution.
What this means for your project
If your service is physical, precise and hard to show, the website can sell through evidence of execution and the decisions a client makes along the way.