A business and product I invented
Clearwidth: a company and a tool invented from scratch
Accessibility audits for online shops in the EU, sold like a product. I invented the business model, the offer, the website and a working tool. Clearwidth isn’t a commission or a company with clients.
- Sector
- Accessibility audits for e-commerce in the EU
- My role
- Business idea, offer positioning, product, design and code
- What it shows
- The path from a business idea to a working tool
The business came first, the website second
The buyer is an online shop in the EU, and the entry point is the checkout path, the part of the shop that takes the money. Instead of a broad accessibility promise, the result is an audit sold like a product: nine screens, a fixed scope and a fixed price.
A second reading of the shop became the argument
The “What you see / What is announced” switch shows the same shop two ways: as the interface on screen and as the structure passed to a screen reader. The difference explains the problem without a lecture on standards.
Path Check is the way into the product
The working tool takes a shop’s address and checks in about ten seconds whether a keyboard can reach the order button. It gives a real result, which makes it a good opening for a conversation about a paid audit.
The offer, the tool and the voice of one company
I defined the buyer and the offer’s entry point, designed the audit as a product, the way the problem is explained and Path Check. The website doesn’t illustrate a finished business. It’s part of how the business was invented.
It’s a model for a narrow expert service: a free tool reveals the problem, and a fixed-scope audit organises the next step.
What this means for your project
If you’re creating a new line of business, I’ll start with who the website should speak to and what it needs to explain. Then I’ll build the site or the tool that helps sell it.