Self-initiated project
Cosmetics Warsaw: service menu and booking for a salon
A project for a beauty studio I invented for it. The brand, the offer and the materials are for demonstration and don’t describe an existing salon.
- Sector
- Beauty studio, a brand invented for the project
- My role
- Brand concept, offer architecture, visual direction, design and code
- What it shows
- Photography, a menu of 116 treatments and booking designed as one system
116 treatments aren’t a clear offer yet
A large catalogue easily turns into a list of names that make sense to a specialist but don’t lead from a need to a choice. So the concept starts with what is happening to the skin, and only then shows specific treatments.
The need first, the treatment name second
Cleansing, hydration, smoothing and discolouration work as ways into the catalogue. Each leads to a short explanation and matching treatments with their time and price.
The ledger puts time and price in order
Every item in the catalogue has its place in one rhythm of information. A large time mark, the service name and the price let people compare the offer without opening more cards.
Prices and times are for demonstration. The concept’s fictional reviews aren’t quoted here.
Photography, catalogue and booking share one rhythm
I created the brand, the photo direction, the catalogue architecture, choosing by need and a demonstration booking path. The photographs come from Pexels, are licensed and illustrative. They don’t show the salon’s work or treatment results.
It’s a system for a business with many similar services: images build the context, and the data helps people choose and plan a visit.
What this means for your project
If your business has a large offer, the website can first help people name their need and only then show the right service, its time, its price and the next step.